Q&A: “Should I have a logo before I launch?”

Notes from Chris

Episode 3269

Early branding is like picking paint colors before breaking ground on a house—harmless fun, but it can also distract from pouring the foundation. There’s nothing wrong with dabbling; Canva mock-ups cost almost nothing. The key is knowing when the creative play stops adding value and starts delaying product validation.

“I’m drafting ideas for a new specialty tea brand but haven’t finalized a single blend. Instead of finishing the product, I keep tinkering with logos, colors, and typography because it’s fun. Friends tell me this is procrastination—that branding can wait until after validation. Others say a professional look helps attract early wholesale interest. Where’s the line between useful early branding and busywork? What’s the minimum identity I need now, and what should I postpone until I actually have something to sell?”

Listen to today’s episode to learn more…

SEE ALSO:

• Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
• Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
• Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,